Instagram presents a unique platform for brands to create visually engaging content to promote their services and connect with their fans. There are various Instagram business Ideas.
Here’s everything you know about how to use Instagram for business
Get an Instagram business account
You can read our article on how to create a business instagram account.
Optimize your profile
Instagram won’t ask you to provide profile information, but it’s important to fill out these details especially if you want to drive traffic to your website or a webpage.
To add information, go to your profile page and tap on “Edit Profile.” Here you can add your page’s description and website URL and change your name and username. After typing your brand’s information, simply tap done. That’s it! Your Instagram account is now completely set up!
Upload Photos and Videos
Instagram is all about the visuals, so it’s important to have a recognizable visual identity.
First, think about what you will showcase in your posts. In some cases, the content will be obvious: a clothing line might showcase its clothes, and a restaurant might post photos of its food.
After setting up your account, you can start publishing content. To post a photo or video, simply tap the “+” icon on the bottom section part of your screen. The app will conveniently show your most recent photos, but you can also choose to take a new photo by tapping “photo” or record a new video by selecting “Video.”
When uploading media, you can:
- Zoom in or out of your photos by pinching
- Switch from landscape or portrait by tapping on the two-arrow icon on the left part of the screen.
- Take a new photo by pressing the round, camera clicker at the bottom part of the screen
- Record a new video by tapping and pressing on the camera clicker
- Upload up to 10 images or videos in a single post by the overlapping square icon on the right mid-right section of the screen.
Once you’ve selected the images or videos to upload, you will be given the option the edit the image. There will be several filters and edit options to quickly enhance your photos. Play around with them and which ones will make your photos stand out.
After editing, tap next and add the post details. Remember to add an appropriate caption and hashtags to the image. Also, tag the right people and add your location, if applicable. If your account is connected to your other social media sites, like Facebook or Twitter, you will be able to share your posts there too by selecting them manually.
When your post is ready, simply tap share to publish. Congratulations! You have just published your first Instagram post.
Add a Story
More than 400 million people use Instagram Stories every day, and 39 percent of people surveyed said they became more interested in a product or band after seeing it on Stories. In fact, a third of the most viewed Instagram Stories are posted by businesses.
Stories are images or videos that disappear after 24 hours, so they a great way to publish unique, timely, or authentic content without flooding other people’s feeds or cramming content onto your profile. They’re great for updating people about live events or posting casual interactions that make people feel closer to your brand
If you offer services, try showcasing customer stories (maybe gathered through a branded hashtag). Or go behind the scenes to highlight office life or introduce fans to the people who make your company tick.
Once you decide on a content theme, go for a consistent visual look. That means consistent colors and filters and an overall aesthetic that is easy to spot as your fans scroll through their Instagram feed.
To add a story, simply tap on your profile photo on the stories feed located at the top right corner of your screen. Your stories can either be Live, a photo, or a video. To keep your stories interesting, try using additional formats like SuperZoom or Boomerang, and add stickers or text to them.
End your Stories with a powerful call-to-action to convert your Stories views into measurable business successes.
Write compelling captions
Instagram may a visual platform, but that doesn’t mean you an neglect your captions. Captions allow you to tell the story that makes the photo meaningful. Captions can make your followers think, laugh, and feel a connection to your brand.
To create compelling captions, you need to develop a clear brand voice. The most important thing is to be consistent. Do you use emoji in your captions? Are there grammatical guidelines your brand follows? What hashtags do you use?
Grow and engage your audience
Social media is a great way of communicating with your audience/customers.
When you find a post you want to comment on, simply tap on Speech Bubble icon at the bottom part of the post.
You can also respond to a comment by tapping the Reply button underneath the comment. This is a great way to interact with your customers or reply to their questions or concerns.
Publishing great content on Instagram is crucial, but engaging with your followers can help strengthen your brand and build a great relationship with your customers.
Follow and engage with relevant Instagrammers
Social networks are all about community. A community relevant to your brand already exists on Instagram. You just have to find them. One way to do that is to engage with people and brands they already follow.
Start by monitoring hashtags and commenting on appropriate Instagram posts. Follow the people who participate in these discussions. This is a simple way to make your presence known to people who are likely to be interested in your content.
Use the right hashtags
Hashtags help make your Instagram content easier to find.
Captions on Instagram are not searchable, but hashtags are. When someone clicks on or searches for a hashtag, they see all the associated content. It’s a great way to get your content in front of people who don’t already follow you.
You might want to consider creating your own branded hashtag. A branded hashtag embodies your brand and encourages followers to share photos that fit that image. It can be a great source of user-generated content and encourage community among your fans.
Respond to comments and mentions
You can’t neglect the social aspect. That means responding to comments and mentions on Instagram, so users feel motivated to keep engaging with you or your brand.
You might be tempted to automate your engagement using bots. Don’t try it, it may end up badly.
Work with Instagram influencers
Influencers help you and get engaged and loyal Instagram followers that might be interested in what you want to offer.
Even small brands with limited budgets can make use of an Instagram influencer by working with micro-influencers: people with a smaller but dedicated following.
Promote your account on other channels
If you’ve got an established following on other social networks, let those people know about your Instagram business account. Make sure to tell them what kind of content you’ll share on your Insta profile, so they know why it’s worth their time to follow you in more than one place.
Try embedding Instagram posts directly in your blog to showcase your best content and make it super-easy for blog readers to follow you.
Use Instagram ads to get in front of a large and targeted audience
Instagram can provide great organic business results, but it’s also worth investing in Instagram ads to ensure you get your content in front of a wider (but very targeted) audience.
In addition to extending the reach of your content, Instagram ads include call-to-action buttons that allow users to take action straight from Instagram, reducing the number of steps required to get them to your website or promotion.
Take Advantage of Instagram Insights
One of the most valuable tools you get from converting to a business profile on Instagram is its free analytics tools. In Instagram Insights, you will be able to see key information about your follower’s demographics and the time they are most active on the platform. Similarly, you can view your top performing posts and stories, which will give you a better idea of the type of content that your followers find most interesting.
No, It’s Not Too Late to Master Instagram for Business
If you haven’t gotten started as a business on Instagram, don’t panic.
With an active, ever-growing user base, Instagram has proven itself as a staple of social marketing rather than a flash in the pan. For brands with a visual story to tell and a desire to grow a tribe of dedicated followers and customers, there’s still a place waiting for you on the platform.
We want to hear from you, though. Which businesses do you think are totally killin’ it on Instagram? If you’ve had trouble getting started on the platform, what’s your biggest hurdle? Let us know in the comments below!